Plan estratégico para importar productos promocionales de calidad de la empresa de Publicidad Full Color Machala 2021.

Abstract

One of the most important challenges that companies have is to be a leader in the market, thus allowing them to face their competition. For this reason, it is essential for managers, buyers and businessmen to seek foreign suppliers; that is why, the theories about imports are presented in order to know their importance, since it is necessary to know the different criteria of the authors according to this topic of study, the same one that is not studied with recurrence in Compared to the topic of exports, imports are given by the need to acquire raw material, goods or products that are not made in the domestic market or when you want to improve the quality of processes in industrialization, production and marketing, benefiting from this way to the company. For the aforementioned reasons, the objective of the study is to know the relevance of the imports of promotional products of the advertising company FULL COLOR, the methodology of this research is qualitative, while the technique applied is the interview with the manager, accountant and purchasing manager, presenting as a result that the company FULL COLOR decides to import its products to provide a better quality of its services, as well as their originality..