Plan de posicionamiento en el mercado internacional del sector textil de la provincia de El Oro para el año 2021.

Abstract

The textile sector in Ecuador from its beginnings obtained a great economic growth, has been evolving due to the high level of export and import of textile products, creating sources of work for the growth of the economy of a country. Today despite the socio-economic crisis it has faced many challenges, but it has not stopped production because there is competition when it comes to manufacturing textiles. In the province of El Oro, the textile sector has greater production in some cantons such as Huaquillas, Zaruma, Piñas, etc.; but in the city of Machala also has relevance in this sector that is made up of workshops, factories and large garment companies that distribute to different cities of the country and some have managed to enter the international market. The goal is to reduce production costs and position the product to new international markets by 2021 to make profits in small and medium-sized enterprises. In this research, information was obtained from primary and secondary sources, whose instruments were scientific articles and other sources. But one of the problems that is affecting some company with product sales is not implementing a strategic plan process, that is why excellent projects must be drawn up to carry out a positioning plan in the international market to obtain better sales and a higher level of production and marketing.