Propuesta de identidad visual del canal digital tricolor radio tv online

Abstract

The following work carries out a visual identity proposal for the digital channel Tricolor radio tv online. A focus group was addressed for a specific audience and interviews with the digital channel team including the manager, this will allow renewing its visual concept; to later design a new visual identity in the channel and in this way Tricolor can release a completely updated outfit. The design of the visual identity based on the perspectives of the users of the channel will be taken into account, including verbal identity, shapes, colors, concepts. To work on this project, a historical contextualization of the digital medium was carried out, through an interview with the manager and the designer of the channel, it was possible to recognize the meaning of the visual identity prior to the new design created from the perspective of the public so that present to the market as a fresh and renewed clothing and office material such as: pens, roll ups bags, represented by mockups, t-shirts for producers to be identified among other media.