La utilización de las redes sociales por el sector público en la ciudad de Machala en el año 2020.

Abstract

This work consists of an investigation into the ways in which public institutions are using social networks from the point of view of citizenship, so the objective is to determine the perception of the use of social networks by the public sector in the city of Machala in the year 2020, for which the quantitative technique was used, the survey being the main tool for collecting information. Among the main results we have that the vast majority follow some public institution in social networks, being Facebook and instagram the most used networks, the main purpose is the informative, the quality of content and customer servic is good. With all these data, a series of recommendations are proposed to improve these aspects.