El perfil profesional del comunicador social y su incidencia en la calidad de contenidos en los programas deportivos planeta fútbol y cabina 91.9 Fm. del cantón Pasaje.

Abstract

This research work deals with the professional profile of the social communicator and its relationship with the quality of content in the media. For this, information on the subject is collected in articles from academic journals and these concepts are contrasted with the case study corresponding to the sports programs of Pasaje Tv and Radio Jubones. This systematization of experiences was based on the hypotheses that exist regarding the work and content carried out by communication professionals and those who develop empirically in the sports programs of the aforementioned media. The results show how the capabilities of the team of both programs is relevant, despite not having a degree in the area of communication. However, there are problems in the techniques performed during the broadcasts, reflecting the lack of knowledge about it. This is how a Webinar is used where communication techniques are presented, considering the difficulties evidenced in the team of sports panelists, this is how preparation is encouraged to obtain a better performance and achieve the quality of the content they offer. After this, the results obtained and the improvements that occur in the sports spaces of Plantea Fútbol and Cabina 91.9 Fm, in the Pasaje canton, are evaluated.