El muralismo como herramienta para fomentar el turismo cultural en la Ciudad de Pasaje de la Provincia de El Oro.

Abstract

This research work aims to analyze muralism as an instrument to promote cultural tourism. In order to probe on the artistic representations located in the public space.This research belongs to the descriptive type, oriented according to the nature of the research to qualitative information, where the instruments of applied research are a guide to survey of tourist attractions of Ecuador, through this guide it is made known what is the type and subtype according to the category of cultural origin that is directed the research work. Another research technique used was GIS's, which allowed the design of an interpretive tourist route of the main murals that the city tells.By hierarchizing each of these murals, each of its categories was distinguished and in most of them it was Category: Cultural Manifestations, Type: Architecture and Subtype: Public Space, averaging 52.28% among all the selected murals positioning itself as a Resource.