Plan de promoción turistica en el cantón Pasaje, atraves de videos demostratrivos en redes sociales.

Abstract

The purpose of this research is to design a tourism promotion plan through demonstrative and informative videos on social media for the Pasaje canton, using methodological tools such as surveys, interviews, bibliographic compilation, observation sheets, and identifying the existing issues concerning tourism in the canton. Through tourism promotion, the aim is to promote job growth and the reactivation of tourist sites, helping local businesses and entrepreneurs generate income. Two types of research methods, namely inductive and analytical, will be used to explore the tourist sites and activities that the canton has to offer, and through survey responses and interviews, the strengths and weaknesses of these sites will be analyzed.