Análisis de los desafíos administrativos en el sector artesanal de la ciudad de Machala: un enfoque en la sostenibilidad y competitividad.

Abstract

Adapting to changes, improving productivity and profitability, establishing organizational goals and objectives, contributing to the success of the company, among others, are the main benefits that good administration provides and, accompanied by strategies, allows the achievement of positive results. Likewise, business sustainability allows today to increase competitiveness and improve the reputation of companies, complying with regulations and showing the company's connection with the environment and society; Consequently, this integrative project is framed in the objective of analyzing the administrative challenges faced by the artisan sector of the city of Machala to achieve sustainability and competitiveness, for which a questionnaire of 10 questions was carried out that were applied as an interview to the 113 artisans of the city obtained as a sample, determining the need to propose an administration system and guide in the artisan workshops and thus balance the market.