Estrategia para incrementar las exportaciones de sector cacaotero en el Ecuador, periodo 2020-2021.

Abstract

Cocoa production in Ecuador presents drawbacks for the participation of all sectors. There is no equity in market share between them, so small farmers do not have the same opportunities as others. The objective of this work is to identify the causes that affect the production and commercialization of cocoa in small farms in the parishes of Ecuador, create a strategy to increase exports of the cocoa sector, identifying the potential of gourmet chocolate through the strategic analysis of the Boston Consulting Group BCG matrix.. From 2015 to 2019, according to data obtained from the Saiku SRI platform, cocoa exports have decreased, which is why a strategy must be chosen to increase exports of this product. The organic cocoa sector has not yet been considered This being an emerging sector in recent years, it is necessary to increase support for this sector, since being a new market, producers do not have enough experience nor do they have the necessary resources to be able to develop this new niche of production and export.