Estrategias en medios digitales para aumentar la notoriedad de la escuela particular "Alexander" en la ciudad de Machala.

Abstract

Every time there are more people with mobile devices, social networks and this situation leads to companies investing in tools and take advantage of the opportunities related to technology. The present study will analyze the importance of these means to establish suitable strategies that manage to increase the notoriety of the "Alexander Private School" with the support of digital marketing tools. The qualitative method was used to determine the behavior of the users regarding the digital media and to incorporate strategies that help the development of the competitive advantage with respect to the competition.