Análisis de estrategias enfocado en la atención al cliente para el incremento de ventas en la empresa "L. Charles”

Abstract

The analysis of strategies focused on customer service at “L. Charles” reveals that quality customer service is essential to increase sales and customer loyalty. Charles" reveals that quality customer service is fundamental to increasing sales and customer loyalty. The company has implemented various tactics, such as continuous training of personnel in communication and problem-solving skills, as well as the use of technologies that allow for personalized follow-up of customer interactions. These initiatives not only improve the customer experience, but also generate a positive perception of the brand, which translates into increased repeat purchases and new customer referrals. He suggests that constant customer feedback is crucial to adjust and improve customer service strategies. The company "L. Charles" has begun using satisfaction surveys and social media platforms to collect feedback, allowing them to identify areas for improvement and respond to market needs more effectively. By integrating this feedback into its business model, the company can not only optimize its customer service, but also innovate in its products and services, thus boosting its sales growth and consolidating its position in the sector.