Gestión del conocimiento y el aprendizaje organizacional como base para el desarrollo del comercio en la ciudad de Machala.

Abstract

A model of administrative management consists of a set of activities to facilitate compliance with the organizational objectives. The management of knowledge and organizational learning within enterprises is conceived as all those components for which an entity is in the ability to learn and increase their intellectual capital. This type of model is oriented to the optimisation of the performance of the staff. Because of the importance of this issue, the research focuses on the determination of a reference framework to understand clearly concepts, objectives, characteristics and benefits of this management model oriented to a sector of the economy of the canton Machala. The aim of research is to analyze the frame of reference of the management model of knowledge and organizational learning, through the document review, for an overview of the commercial sector of the Machala canton to 2020. The development of research applied an eminently qualitative paradigm, since the study was based on consultation, review of conceptual data for its subsequent interpretation of meanings. The results of the research will benefit the commercial sector allowing the improvement of the product or service through innovations, that achieving the satisfaction of customers.