Diseño de una guía de planificación estratégica de la corporación Fashion Shoes para posicionarse en la provincia de El Oro.

Abstract

Enter a new market is a challenge for all companies or organizations, and is necessary to take administrative measures accompanied by appropriate strategies and apply them in time and space, looking for the best future for the organization, employees and especially for the final consumer . Determining what the strategies would be depends on the objectives that the companies try to achieve without leaving aside their vision. Market penetration strategies will depend on the correct application of matrices that will make it easier to find the right path to success. Feedback is of vital importance in each application of a new strategy as it will facilitate the comparison of the before and after the application.