Series audiovisuales: una propuesta en narrativa creativa para atraer audiencia

Abstract

This thesis shows the importance of creating a script that meets the expectations of young people within local standards from the demands presented by the public, with a genre of suspense and comedy tints. Therefore, the approach and methodology used in this research is quali-quantitative, therefore, surveys and interviews were applied, since they allowed obtaining information that served in the creation of the script, in addition to detailing some approaches and elements for the orientation of the script. Unlike the traditional audience, we are facing a prosumer audience, the level of demand is still much stronger at every step, but it also values when there is a proposal that exceeds their expectations of the simple narrative for it to be called creative.