El uso de las tic's en la empresa Distrom S.A y su incidencia en el desarrollo comercial.

Abstract

In DISTROM S.A., the use of Information and Communication Technologies (ICTs) has been fundamental for its business development. These technologies have allowed the company to optimize processes, improve internal and external communication, and strengthen strategic decision making, which has had a positive impact on its competitiveness in the market. The use of business management systems has allowed the company to integrate its operations, from inventory management to customer service, facilitating a more efficient and accurate flow of information. This has reduced response times and operational errors, thus improving customer satisfaction and organizational efficiency. In addition, the use of e-commerce and digital marketing platforms has expanded the company's reach, enabling it to reach a wider and more diversified audience. Social networks, in particular, have been key to promoting products and services, generating greater visibility and attracting new customers. This has resulted in a significant increase in sales and in the loyalty of existing clients. The implementation of ICTs has also enabled DISTROM S.A. to adapt quickly to changes in the business environment, such as accelerated digitalization due to the COVID19 pandemic. The company has been able to maintain the continuity of its operations and explore new business opportunities in a context of growing uncertainty. They have directly impacted its business development, providing tools that have improved operational efficiency, expanded market reach and strengthened the company's adaptability, which has contributed to its long-term growth and sustainability.