Estudio de mercado para determinar el nivel de comportamiento de consumidores en la compra de computadoras portátil, ciudad de Machala.

Abstract

The purpose of this research is to analyze the behavior of the Machalaño consumer based on the purchase of laptops, a cross-sectional field investigation was carried out with a quantitative methodology, through surveys and qualitative with direct observation guidance, the City's consumer Machala prefers a laptop with a recognized brand, at a considerable price, the characteristics that most stand out for the consumer are speed and storage capacity, the important services must be to have insurance and guarantee, in addition they use the equipment for office work, the consumer evaluates the possibilities between brand, price, service to make the final purchase.