Evaluación de la inversión de una empresa tabacalera en base a la relación precio cantidad 2021

Abstract

A tobacco company evaluated investing in a new innovation based on the relationship between price, production under current conditions, and production with innovation, which are graphed through the supply curve. This strategy allows you to define whether or not it is recommended to apply it taking into account that you want to sell the new products at the same price as those that are normally sold. When making the graph, it was observed that the curve slid to the right, which implied a series of variables that influenced it to move in that direction, among them the most important were the cost of raw materials and the state of nature, since, in a certain season of the year, large quantities of inputs are produced, which causes them to decrease their price and therefore increase production in general. Technology and expectations that prices will increase in the future are other factors, as they also provide the movement of the curve. Finally, it is concluded that the innovation strategy developed by the company is ideal to produce the new mixture, because despite maintaining constant prices, there will still be profits, therefore, the organization must proceed to invest safely.