Análisis de datos y la toma de decisiones gerenciales en las empresas de la ciudad de Machala.

Abstract

The current world is totally globalized, where trends, customs, ideas, traditions, opinions, social, economic, political and environmental situations are globally accessible and that is precisely the reason why the exorbitant amount does not have a complete quality. Data collection methods are necessary and very useful to collect and analyze different types of data, which include examining documents related to the topic, as well as conducting interviews and observations and ensuring that an accurate decision is made. Consequently, as mentioned above, this integrative project is framed in the objective of establishing the importance of data analysis in managerial decision making, focusing on a non-experimental study because it determines the impact of data analysis techniques. data on the effectiveness of management decisions in companies in the city of Machala; The latter included in a sample of 123 Machaleño commercial companies that demonstrated the need for improvements within this sector to boost competitiveness, improve profitability and optimize resources.