Efectos en la logística comercial de las pymes post-pandemia covid-19.

Abstract

The Covid-19 pandemic has affected the entire world economy causing great problems and social instability in countries. The business world has also been affected, as the economic activities of companies that were known as normal, have undergone drastic changes. The objective of this research is to determine the effects of commercial logistics on the market development of SMEs in the City of Machala post-Covid-19 pandemic. The research is qualitative and descriptive in nature, the research is non-experimental with a cross-sectional design. A survey was applied to 254 SMEs, resulting in few changes that the commercial logistics in the SMEs of Machala have undergone during the pandemic, as they are not transcendental. Taking into account the adoption of logistics strategies that are synchronized between SMEs and the market, the processes that will continue to be used post-pandemic are the relationship with suppliers, purchase planning and way of selling.