Análisis de las estrategias de diferenciación que nos permiten ser competitivos en el mercado internacional.

Abstract

The present investigation was carried out with the objective of demonstrating that in the world market there are commercial opportunities for Ecuadorian products, in this case the product is: Toy, so it seeks to establish the competitive strategy to be used, first of all I am going to Write about international trade itself, then establish the marketing strategy. The deductive method will be used to analyze general principles discovered in the market, the results of the investigation will be related and applied to particular cases of local production with an export perspective. It is concluded that with a differentiation strategy you can do business with the Spanish company, and there should be an incentive from the Government for entrepreneurs to invest and export various quantities of products.