Impacto del audiovisual en el desarrollo cultural y turístico: caso Aventureros cs6

Abstract

This research aims to analyze how the audiovisual project Aventureros CS6 contributes to the cultural strengthening and tourism promotion of rural parishes in the province of El Oro, Ecuador. Despite their rich cultural and natural heritage, these localities face limitations in resources, infrastructure, and promotion strategies, which have hindered their positioning as tourist destinations. Using a qualitative approach, the study applied techniques such as content analysis of the series, in-depth interviews with experts and institutional representatives, and focus groups with community leaders from the parishes involved. The results show that Aventureros CS6 effectively integrates visual and narrative elements that showcase tangible heritage (architecture, landscapes, historical infrastructure) and intangible heritage (music, dances, gastronomy, ancestral knowledge), generating an audiovisual discourse that strengthens local identity and fosters a sense of belonging. The project also contributes to building a coherent and attractive territorial brand, reinforcing community-based tourism and promoting sustainable development. It is concluded that such productions are strategic communication tools to give visibility to historically marginalized territories, boost the local economy, and encourage citizen participation in cultural and tourism management.