Estrategias de marketing en tiempos de pandemia del Covid 19 en la empresa distribuidora activa Cía. Ltda. filial de Tupperware del Ecuador.

Abstract

The purpose of this research is to publicize the effects that the global pandemic has produced and with the restrictions imposed by the Government of Ecuador, thus affecting all sectors, especially the companies that distribute articles that meet the needs of the consumers, providing products used to store perishable and non-perishable food. In turn, the behavior of consumers has undergone great changes, since they have had to use technological tools to promote their products; and thus be able to achieve business success, in which the new strategies that have been currently used to meet the needs of merchants have been disclosed. Taking into account that a proposal was presented with a set of activities for the company to improve the marketing plan, and thus position itself in the market with differentiated quality products at low cost.