Fortalecimiento de la gestión de la comunicación en los públicos internos de la defensoría del pueblo de El Oro.

Abstract

The following paper aims to raise a proposal that will helpthe strengthening of the management of communication inthe internal public, the Ombudsman of El Oro. Methodology cualicuantitava, based on surveys, interview,conducted in the month of June of the current year in theinstitution was used to carry out this work. In the same wayquoted a bibliographic reference websites, scientific articles,theses of master's degrees. As a result it intends tocommunication strategies that will improve themanagement of institutional communication from thedelegation. Finally, should be noted that the success of acommunication should be informative and persuasive, to theviews and wishes of the receiver the same importance to theopinions of the issuer. And it is as this know how andcommunicate effectively, supporting the institutionalobjectives, generating a new favorable image towards thework and workplace of the same staff.