Plan de difusión turística como estrategia de marketing para la reserva ecológica Buenaventura.

Abstract

The Buenaventura Ecological Reserve, located in El Oro, faces challenges in terms of visibility and visitor attraction. To address this problem, a tourism dissemination plan focused on digital marketing strategies is proposed. The main objective of this plan is to promote the tourist development of the Buenaventura Ecological Reserve through the effective promotion of its natural resources. Specific objectives include evaluating the current tourism situation, analyze consumer behavior and define tourism dissemination strategies based on digital marketing. The methodology combines qualitative and quantitative approaches, including interviews, surveys and perception analysis. The results indicate that the reserve has had difficulties in awakening interest among potential visitors, despite its biodiversity and natural beauty. It is crucial to highlight the diversity of flora and fauna, promote bird and hummingbird watching, and use platforms such as TikTok and other social networks to improve their visibility. Tourists show some reluctance towards advertising on social networks and prefer a greater presence on pages related to natural tourism. Therefore, two key strategies are proposed: the creation of your own website and the implementation of a social media management plan with a focus on search engine optimization. These proposals seek to increase the visibility of the Buenaventura Ecological Reserve and attract a public committed to environmental preservation, guaranteeing its long-term conservation.