Análisis de las estrategias de marketing de servicio de la franquicia KFC en la ciudad de Machala.

Abstract

The purpose of this report is to analyze service marketing strategies, based on models that help measure consumer satisfaction. The company that will be chosen as the object of study is the KFC Fast Food Franchise located in the city of Machala. This investigation will allow to know what are the shortcomings that they have in the delivery of the service, in addition to an analysis of measurement models. Throughout this investigation we will be developing new concepts that favor the perception of the final consumer through the strategies offered by the KFC Franchise, the data that will be obtained in the investigation is through a quantitative methodology such as the surveys, we will also maintain support of research such as scientific articles, books, magazines, etc. as a review of the study that will be given to the main theme of the final report.