Campaña publicitaria para incrementar las ventas de la empresa Lenutrit productora y comercializadora de queso en la ciudad de Machala.

Abstract

Globally, the use of technology has brought about positive changes at the business level, as well as for our country where there are many companies that use technology to reach their target through advertising campaigns, strategies creating a closer approach to their brand loyalty to their customers and profitable their business. The following work aims to master the bases of an advertising campaign to increase sales of the company Lenutrit producer and marketer of cheese in the city of Machala. An interview applied to a brand marketer was prepared by means of a descriptive cross-sectional investigation giving us to know the approach, the situation of the company and the use of strategies that it currently applies, and secondary sources of statistical data of the profile were investigated. digital of Ecuador and the city of Machala, giving us a greater focus to apply the strategies through TTL, BTL advertising and search optimizations through the SEM and SEO to position ourselves in the market in the city of Machala. To complete the investigation, the work was completed in compliance with the respective objectives of the advertising campaign and the investigation, with their respective conclusions and their annexes.