Percepción de los consumidores sobre las prácticas de responsabilidad social empresarial en el comercial LESLY S.A de la Ciudad de Pasaje.

Abstract

This research was developed with the objective of analyzing the perception of consumers on the practices of Corporate Social Responsibility in the Comercial LESLY S.A. in the city of Pasaje. In order to achieve the objective, a descriptive and correlational methodology was implemented, in which the influence of Corporate Social Responsibility on the purchasing behavior of customers was analyzed. The results obtained show that there is an association between corporate social responsibility and the purchasing behavior of consumers, however, this is not so significant, since consumers do not know for sure what it means to be a responsible company and what predominates more than anything else at the time of purchase is the price of the product. The commercial company LESLY S.A. has not established CSR practices; however, it has been empirically practicing actions that make a company socially responsible. Finally, the three principles of social responsibility that Comercial LESLY S.A. applies to be considered socially responsible were identified, which include respect for the law; Comercial LESLY is mainly concerned with complying with the law and thus developing its economic activity in the most transparent way, secondly, attention to workers; it is known that workers are the cornerstone for growth as a company, therefore, they are constantly trained and given the opportunity to grow within the company and finally there is concern for the community, always providing the best at the best prices.