Evaluación de potencialidad turística natural de la parroquia rural la avanzada del cantón Santa Rosa

Abstract

The main objective of this research is to design a tourism planning proposal that enables the use of the natural potential and the tourism development of La Avanzada rural parish, Santa Rosa canton. The study arises from the need to enhance freshwater bathing sites, resources of high landscape value that have not been properly managed due to lack of infrastructure, limited promotion, and insufficient institutional planning. To achieve this purpose, a descriptive methodology with a mixed approach was applied, based on surveys of 388 visitors and 299 inhabitants, as well as interviews with local authorities and tourism stakeholders. The main analytical tool used was the MINTUR attraction ranking methodology, which allowed the evaluation of the parish’s tourism potential in terms of accessibility, conservation, tourism facilities, and complementary services. The results show that La Avanzada has natural attractions with high tourism potential, although it faces limitations in infrastructure, connectivity, and promotion strategies. It is concluded that, through comprehensive planning focused on sustainable tourism, the parish can consolidate itself as an emerging destination, generating economic and social benefits for the local community while ensuring environmental preservation and territorial competitiveness.