Estrategias competitivas para potenciar las exportaciones de banano en Machala en el 2022.

Abstract

The purpose of this research work is to provide a solution to the problem of how to boost banana exports in Machala in 2022? It is necessary the elaboration of a strategic plan that has as objective to potentiate the exports of the banana companies of Machala in 2022, by means of the implementation of competitive strategies. The type of research is applied, according to its gnoseological objective it is explanatory/transformative, according to its context it is field research, according to the control of variables it is experimental, according to its temporal orientation it is longitudinal and according to its level of generalization it studies a specific situation. The unit of analysis of the following research work are the banana exporting companies in Machala, which make up a total of 50 companies. The type of sample to be used will be probabilistic sampling, that is, a sample of our population will be taken, in this case 30% of banana exporting companies, which make up a total of 15 banana exporting companies in the city of Machala. Through the quantitative research of the survey, essential results were obtained to demonstrate the importance of implementing competitive strategies in banana exporting companies. Finally, these results allowed us to know the importance and value of competitive strategies in a company and how they can boost its exports.