Aplicación e integración de mercado en los procesos administrativos del almacén Je Pinos.

Abstract

Marketing today is a discipline that helps the business sector to determine consumer needs and requirements. In addition, it is a tool that facilitates the management of generating, creating, raising awareness of products of value for customers, partners and society in general. The company taken as object of study, offers products and varied services for the home. In the absence of effective marketing strategies within their administrative processes, the aforementioned topic was made feasible and a scientific study was conducted through interviews with companies with similar characteristics within the environment, studies that aim to demonstrate which are the most suitable strategies to be applied and integrated within mentioned processes. The strategies of digital marketing, internal marketing and marketing at the point of sale are the most productive at present, therefore, tasks will be determined to be fulfilled within the administrative processes and obtain a better local positioning of the company. To be applied within the administrative process, we take as reference the four stages of this procedure, such as planning, organization, direction and control, in this way the study aims to integrate marketing strategies in a more organized way and that is convenient to obtain effectiveness and efficiency.