Carencia de una cultura de planificación en las pymes de servicio de la ciudad de Machala.

Abstract

Nowadays, most large companies design strategic plans to achieve the objectives for each department those were propound by the company, in this way meet the goal of the entire organization, depending of the company vision these plans can be short or long term. The purpose of this research is to demonstrate the importance of planning in companies, to find the reasons why Pymes offering the laundry service in Machala city do not have a strategic plan, the methodology used in the research was transversal and descriptive character; bibliographic review, surveys’ application and observation guides were used to collect the information. The graphs and statistical tables were made in Microsoft Excel 2016 and the document in Microsoft Word 2016. Companies that offer laundry service in Machala city lack an organizational culture and deficit of planning for their activities, since most offer their services with the empirical knowledge of their owners, these companies have been constantly increasing because the service is increasingly in demand and well accepted; as a result of the research, it was concluded that for companies to perform optimally; strategies must be developed depending on the internal structure of each and external factors in order to minimize costs and optimize processes.