Propuesta de introducción de marketing de kiosco para la empresa Inalecsa, en la Universidad Técnica de Machala.

Abstract

The study aims to make a kiosk marketing proposal for the company INALECSA, for this, a quantitative methodology was used, where questions were developed based on discovering the feasibility of the idea, the survey was applied to students of the Technical University of Machala. The research findings determined that the idea of implementing kiosks in the UTMACH facilities is attractive, where snacks and soft drinks are the most demanded products, in addition the location of the machines must be next to the class blocks, allowing This way you make a quick purchase safely.