Estrategias competitivas en calidad y costos para disminuir los efectos de las importaciones de textiles chinos en el desarrollo de la industria textil en El Oro en 2025.

Abstract

This study analyzes the effects of Chinese textile imports on the textile industry in the province of El Oro in 2025. It examines the main causes that have negatively impacted textile production, such as low manufacturing costs in China, the absence of effective trade regulations, and the lack of quality and cost competitiveness among local producers. A mixed methodological approach, including theoretical and empirical methods, will be used to collect data on the evolution of the textile sector, import trends, and the impact on companies in El Oro. The results of the research show that the design of competitive strategies focused on quality and costs could significantly strengthen the textile industry in El Oro in 2025. Therefore, it is concluded that the use of these strategies represents a viable alternative to counteract the negative effects of foreign competition, allowing companies to establish a strategic model that can serve as a basis for future research and decision-making within the textile industry.