Análisis de la manifestación del FOMO en influencers.

Abstract

FOMO (fear of missing out) has become a relevant psychological phenomenon in the digital age, especially among influencers, who face constant pressure to remain visible and active on social media. This study explored how FOMO manifests among digital content creators in Ecuador, considering its emotional, social, and professional impact. To this end, we worked with three influencers selected using specific criteria, semi-structured interviews, and a validated FOMO scale within a phenomenological-hermeneutic qualitative approach. The results showed that participants experience anxiety, emotional tension, interpersonal guilt, and a constant need for external validation. Furthermore, they reported frequently comparing themselves to other creators, which fuels feelings of inadequacy. The platform architecture, based on algorithms and metrics, reinforces compulsive use, diminishing perceived control over time and content. This impacts their personal relationships and emotional balance. Despite these difficulties, influencers have developed coping strategies such as taking digital breaks, limiting their exposure time, seeking psychological help, and rethinking their concept of success. Valuing authenticity and well-being over digital indicators emerged as a way to regain balance. This analysis allows us to understand FOMO as a complex emotional experience that goes beyond technological use, affecting the identity and well-being of those who experience their digital presence. Addressing it requires a clinical approach that promotes healthier relationships with the digital environment.