El rol de la mujer en el periodismo deportivo en El Oro: desafíos, oportunidades y percepciones

Abstract

This research aims to analyze the participation of women in sports journalism in the province of El Oro, identifying the challenges, opportunities, and perceptions they face in their professional development. A mixed-method approach was used, combining quantitative tools (surveys conducted with 20 women involved in sports journalism) and qualitative tools (interviews with two researchers in the field of communication and one editor-in-chief from a local print media outlet). The findings characterize the presence of women in local media, revealing that although progress has been made, their participation remains limited and mainly concentrated in digital platforms. Persistent gender stereotypes continue to hinder professional growth and contribute to unequal working conditions. The interviews highlight the urgent need to break down cultural and structural barriers and promote inclusive policies within sports newsrooms. This research contributes to the discussion on gender equity in sports journalism, amplifies the voices of women working in the field, and proposes strategies to build a more inclusive, equitable, and stereotype-free sports media environment.