Inteligencia artificial en la producción audiovisual: caso Roberto MTZ

Abstract

To what extent can AI replicate or even enhance the creative process without eliminating the human touch that characterizes audiovisual creations? In a world where personalization is key to success, AI has the potential to change the rules of the game for independent content creators. This study seeks to analyze how Roberto MTZ integrates AI tools into his workflow to optimize processes such as editing, content generation, and interaction with his audience. Through a qualitative analysis, the impact of these technologies on the quality and efficiency of his production workflow, as well as on his engagement with his followers, will be identified. This research will not only fill a significant gap in the understanding of AI use by independent creators but will also offer valuable and significant patterns for other content producers looking to improve their practices using emerging technologies. To address this issue, it is essential to conduct a thorough investigation that not only allows for an understanding of the tools and strategies used by MTZ but also analyzes how these technologies affect the results in terms of quality, efficiency, and viewer experience. Furthermore, it will be crucial to explore the broader implications of this case for the digital audiovisual production industry, by providing valuable insights into how individual creators are leveraging the capabilities of AI to enhance their work and connect with their audience. In conclusion, the use of AI in the audiovisual production of YouTubers like Roberto MTZ offers a fertile field for research, as it addresses key questions about the intersection of technology, creativity, and interaction in the digital world. This study will not only contribute to the knowledge of emerging technologies in audiovisual production but will also offer a framework for other international or national creators seeking to optimize their processes using AI.