Los emprendimientos productivos en la generación de empleo sostenible en la ciudadela Las Brisas, Machala, periodo 2024- 2025

Abstract

The title work called "Productive enterprises in the generation of sustainable employment in the citadel las Brisas, Machala period 2024-2025", the theme described is the response to the need to understand, interpret and strengthen the roles played by small local businesses both in social and economic dynamization and how these enterprises contribute to development in urban communities, In view of this, it is important to carry out a study of the local context, since in the city there are many cases of informality and unemployment among the main cases; In addition to the difficulty that entrepreneurs have in accessing financing and training programs, these conditions considerably affect the quality of life of the families residing in the place of study. In reference to the central problem, the difficulties faced by small productive enterprises have been identified, this causes that it is not possible to establish sustainable strategies in terms of job creation, other obstacles that were evidenced are the lack of collective organization, the lack of technical advice, citizen insecurity and the non-existence of local public policies make the commercial sector in total abandonment by the public. Authorities. From this perspective, a general objective is proposed that tries to identify the impact that productive enterprises have and how they contribute to the generation of sustainable labor sources; In addition, the research presents specific objectives that describe the needs faced by businesses, it also proceeds to determine the main characteristics of them and finally identify the strategies that will serve to achieve the development of productive enterprises. Regarding the research methodology, it had a mixed approach that combines quantitative and qualitative methods, through surveys, interviews and observation guide, relevant information was collected which will serve as a basis for the implementation of alternatives for a possible solution to the problem. With regard to the results obtained, the data reflect that most productive enterprises are not sources of employment for other people, this is because the owners have a vision of personal and economic improvement, another very worrying fact is that in the sector citizen insecurity is a social problem present in our society. Many entrepreneurs live in fear of being victims of either robbery or extortion, this situation has led them to take actions to minimize their impact but it is not enough and they require the urgent intervention of local authorities. From what has been described, a proposal is proposed that consists of the design of a training plan for the prevention of citizen insecurity and its impact on productive enterprises, this initiative will have various activities that will be executed based on what is planned in order to reduce the negative impact caused by citizen insecurity. To achieve success, the participation of residents, entrepreneurs, neighborhood council and local authorities is required, this in order to design strategies that have a positive impact and in turn generate a sense of belonging and commitment in the community.