Gestión estratégica de la telemedicina, desafíos y oportunidades para los directivos del Sector Salud.

Abstract

Telemedicine has demonstrated benefits for patients, healthcare professionals, and healthcare systems by breaking down geographic and access/opportunity barriers. Therefore, it is a priority for healthcare sector executives to implement and monitor telehealth and telemedicine in the most appropriate manner. This study aims to analyze the challenges and opportunities faced by healthcare sector executives in the strategic management of telemedicine. A systematic review of the literature was conducted using key terms or MeSH. A search was conducted in the main databases (PubMed, Lilacs/BVS, Scielo, Sciencedirect, and Google Scholar). After review by the author by title and subsequently by abstract and full text, according to eligibility criteria, 15 studies were included. Telemedicine was found to offer healthcare executives opportunities to expand coverage, optimize resources, and improve care. They face challenges such as technological gaps, organizational resistance, and fragmented regulatory frameworks. Successful implementation requires strategic leadership, digital skills development, change management, and a user-centered approach.