la regeneración urbana y su impacto socioeconómico en los comerciantes del mercado central de machala, año 2024

Abstract

The urban regeneration process outside Machala's central market involves improving the living and working conditions of the people who are part of this space, intervening in infrastructure, access to services, security, human mobility and boosting sales. Within this framework, this research poses the following question as a central problem: What is the socioeconomic impact of urban regeneration on the merchants of the central market of Machala in the year 2024?, in order to determine the socioeconomic conditions of the urban transformations that affect the commercial, economic and social dynamics of the vendors in this market. The methodology applied was a mixed research that integrated a quantitative and qualitative approach, since information gathering techniques were used, such as the survey of 225 formal vendors in the central market of Machala in order to obtain first source data, interviews with municipal authorities, Machala Market Network and traders' representative, an observation guide applied in the study area, and a bibliographic review, based on the theory of urban sociology and functionalist structural theory of basic type, non-experimental design, with a descriptive and transversal scope, with a diagnostic, propositive characteristic, through the use of the inductive, deductive and analytical-systematic method to corroborate the reality and veracity of the situation. In the results show the various problems that faced merchants as a result of urban regeneration, which include the affectation of the ordering, urban disorder, unhealthy and untidy conditions; in addition, due to the possible relocation they face different challenges such as a reduction in income, a decrease in the number of customers, uncertainty about the relocation process, lack of adequate conditions, insecurity and job instability, affecting their quality of life in a significant way. All of this, combined with the lack of attention and support from the authorities in charge, has contributed to a tense and disagreement among the merchants, affecting their economic well-being and hindering the continuity of their commercial activities. The intervention proposal refers to the design of a “Socialization and training program on new rules or legal regulations”, whose main objective is to: Promote knowledge of recently implemented regulations or laws, through an informative, participatory and active plan, aimed at compliance with the provisions in force by the central market of Machala. To this end, a socialization and training strategy is being developed that includes workshops, handouts, explanatory sessions and educational materials accessible to all traders. The methodology combines a theoretical approach with interactive practices to ensure the regulation of commercial life and effective learning. The expected results of this intervention include increased awareness of regulations, a reduction in legal infractions, and improved relations between merchants and local authorities. It is also expected that this training will have a positive impact on community coexistence, promoting mutual respect and public order, which will contribute to the integral development of the market and the safety of citizens.