Plan de marketing para el desarrollo turístico de la parroquia El Progreso, cantón Pasaje.

Abstract

The present degree project aims to develop a marketing plan for tourism development in the parish of El Progreso, in order to disseminate and promote its attractions for tourism development. With the implementation of effective digital marketing strategies, we seek economic growth, improved visibility and influx of tourists. The research is based on a mixed approach that combines qualitative and quantitative methodologies, through the observation of attractions and information gathering, the application of surveys to tourists and service providers, and interviews with local governance. The results reflect a low promotion of these attractions, as well as a limited management of marketing strategies focused especially in this parish of the Pasaje canton. The proposal consists of a marketing plan focused on the creation of a web page containing information about the parish of El Progreso to promote its natural and cultural tourist attractions, as well as providing information such as its accessibility, gastronomy, festivities, customs and traditions, among others, based on this to promote its diffusion as a tourist potential of the canton. This proposal seeks not only to increase tourism in the area, but also to promote the economic development of the parish.