Influencia de la inseguridad en la decisión de viajar: caso de estudio ciudad de Machala, 2024.

Abstract

This study analyzes the influence of insecurity on the decision to travel to the city of Machala, with the objective of developing a strategic tourism security plan by analyzing the perception of insecurity among tourists to improve the tourism sector in the city of Machala for the year 2028. To this end, a mixed methodology was applied that included surveys directed at tourists and the community and interviews with the GAD. The results showed that insecurity is a determining factor in the choice of destination, highlighting concerns such as crime, lack of surveillance, and the negative perception of the city. Based on these findings, a Strategic Tourism Security Plan was designed, which proposes strategies such as the implementation and training of tourist police, the distribution of police officers and the placement of security cameras at strategic points in the city to improve Machala's image as a safe destination.