Estrategia de comercio electrónico para la internacionalización de pymes de bordados textiles en Machala, Ecuador en el 2024.

Abstract

The main objective of this degree project, prior to obtaining the degree of Bachelor in Foreign Trade, is to design an e-commerce strategy to achieve the internationalization of textile embroidery SMEs in Machala, Ecuador in 2024, in order to adapt e-commerce strategies to global demands. This research arises from the needs of textile embroidery SMEs to internationalize and obtain both economic and productive growth and increase competition possibly not only in the local market, but also in the domestic market, since SMEs have a high quality of craftsmanship and cultural tradition. The methodology used in this research is based on the transformer approach, which means that it aims to provide a solution to this problem by adopting the quantitative level from the pragmatic paradigm assuming the position of complementarity, as for the methods used were the study of documents and the survey, As tools, a study conducted by the Chamber of e-commerce bed of Ecuador was implemented, which explains the behavior of the Ecuadorian consumer in relation to online shopping, as a result it is expected to achieve the internationalization of SMEs through the creation of an e-commerce strategy that can be used for practical purposes and applied depending on the needs of each one. The conclusions drawn from the research are the lack of lack of knowledge and misinformation on the part of the entrepreneur when it comes to taking advantage of the technological tools currently available to enhance their product and get their brand recognized abroad along with the opportunities offered by the state to promote the export of manufacturing.