Estrategia de optimización de la cadena de valor para el logro de la internacionalización de bisutería fina de emprendedores de El Oro hacia el mercado del Perú.

Abstract

The present thesis details the internationalization of Ecuadorian fine jewelry to the Peruvian market in the year 2024, identifying key factors that influence this process to optimize the value chain in Ecuadorian fine jewelry enterprises. It covers the entire process, from the production of goods—focusing on the province of El Oro and its local entrepreneurs—to the procurement of necessary materials and supplies, whether sourced domestically or imported directly or indirectly, and ultimately, the commercialization of the products in Peru.Logistical, customs, and international marketing aspects are evaluated, with a particular focus on the relevance and influence of these factors within the value chain. The methodology follows a quantitative paradigm, using theoretical data collection methods such as the historical-logical method, which helps identify evolutionary trends, and the inductive-deductive method, which facilitates data analysis from specific cases to broader generalizations. Empirical methods such as surveys and interviews are also employed to gather insights from jewelry entrepreneurs, ensuring a well-supported and clear development of the study. The primary objective is to achieve the internationalization of Ecuadorian fine jewelry in the Peruvian market through the implementation of a strategy that optimizes the value chain. This study aims to provide practical recommendations for optimizing the value chain, benefiting fine jewelry entrepreneurs in El Oro who seek to expand their businesses internationally.