Factores que inciden en la preferencia de compra de las empresas de electrodomésticos.

Abstract

This study aims to analyze the factors that influence consumers' purchasing preferences for white goods companies in the city of Machala. To achieve this, a quantitative investigation will be conducted through surveys applied to a representative sample of consumers, with data analyzed using the SPSS statistical software. The results of the analysis will help identify the most relevant aspects influencing purchasing decisions, providing key information for the development of more effective commercial strategies. With these findings, companies will be able to adjust their sales approaches to improve their positioning in an increasingly competitive market.