Plan de negocios para la creación de una empresa de repostería online.

Abstract

In the midst of a challenging economy, the eradication of poverty has become a priority for the National Government. The solution they promote is entrepreneurship, encouraging society to create businesses that contribute to the productive development of the country. Entrepreneurship, understood as the creation of new businesses that introduce innovative products, services or processes, is key to detecting opportunities in the market and satisfying needs through creativity and innovation. Entrepreneurship is essential for the development of a country, since it not only meets the needs of customers, but also generates new sources of employment. This drives the government to create policies to support entrepreneurs and small businesses, promoting an inclusive society and sustainable economic growth. In a highly competitive market, new startups must quickly adapt to consumer demands and take advantage of new technologies to expand their reach. Electronic commerce, enhanced by globalization and the Internet, has transformed the way we do business. Platforms such as Amazon, Apple, Google and eBay have had a significant impact on the economy, allowing a large part of the world's population to access products and services tailored to their interests. The objective of this work is to design a business plan to market cakes, sweets and desserts in the El Guabo canton through the use of social networks, establishing a completely online business.