Análisis de potencialidad turística y su impacto en el desarrollo local en el cantón Marcabeli provincia de El Oro.

Abstract

This degree work called "Analysis of Tourism Potential and its Impact in the Marcabelí Canton of the Province of El Oro" explores the tourism potential of Marcabelí, a canton located in the province of El Oro, Ecuador. The study highlights the importance of tourism as a key economic and social activity for the sustainable development of local communities, in this case, Marcabelí, which has a variety of natural and cultural resources that can be used for tourism purposes. The research uses a mixed methodology, combining quantitative and qualitative techniques to evaluate the tourism potential of the canton. The techniques applied include direct observation, interviews and surveys of the local community, and documentary analysis based on information provided by the Ministry of Tourism of Ecuador. An inventory and ranking of the natural and cultural resources of Marcabelí was carried out, and the community's orientation towards tourism development was identified through interviews. The characteristics of the canton such as strengths, opportunities, weaknesses and threats were also analyzed. The inventory of tourist resources allowed the attractions of Marcabelí to be categorized into different hierarchies, identifying those of greatest relevance and potential to be exploited for tourism. Through a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats), both internal and external factors that can influence the tourism development of the canton were considered. The analysis revealed that Marcabelí has ​​a combination of natural and cultural attractions such as: La chorrera El Rocío, the Puyango River, the Mother Church and its traditions that, if properly managed, can turn the canton into a quality tourist destination. Marcabelí presents a rich diversity of landscapes, biodiversity, favorable climate and attractive geography, all elements that make it an ideal place for ecotourism and cultural tourism. Furthermore, local culture, including traditions, gastronomy and festivities, adds significant value to cultural tourism in the region. Agrotourism also emerges as an important opportunity, given that the region has significant agricultural activity such as livestock farming. This type of tourism would not only allow visitors to participate in agricultural activities, but would also promote a greater appreciation for rural traditions and contribute to diversifying the local economy through certified tourist communities. Although Marcabelí has ​​high tourism potential, it also faces challenges that must be addressed to ensure sustainable development. Among these challenges are the need to improve tourism infrastructure, increase accessibility and strengthen local capacities through training and education programs. Additionally, it is crucial to develop effective marketing and promotional campaigns that highlight Marcabelí's unique characteristics and its commitment to sustainability. The study concludes that, through proper planning and collaboration between the government and the community, Marcabelí can develop quality tourism products that attract a significant number of visitors. This would not only benefit the region economically, but would also contribute to the preservation of its natural and cultural resources, ensuring sustainable and equitable tourism development.