imagen estratégica de olimpiadas especiales el oro

Abstract

In a constantly competitive and challenging world, strategic brand management is essential for any type of organization. This is particularly true for non-profit organizations, such as Special Olympics in El Oro Province, Ecuador, which face the challenge of differentiating themselves in an ever-evolving environment. Building a brand identity relies on effectively communicating its values, personality, and promise through various channels. Social media plays a fundamental role in communication strategies. Special Olympics is an international organization dedicated to promoting inclusive sports for people with intellectual disabilities. It plays a crucial role in promoting social inclusion and improving the quality of life through sports for people with intellectual disabilities in Ecuador. Strategic management is crucial for the success of non-profit organizations. A strong image can make a significant difference in attracting resources, volunteers, and strengthening their impact in the community. In El Oro Province, Special Olympics operates in a diverse and challenging environment. Their task is to promote inclusive sport and change prejudices about disability. Effective communication is crucial for defining and projecting a brand's identity. Special Olympics faces challenges in managing its strategic image, such as the need to develop specific strategies to address accessibility and communication barriers and to improve its visibility in the community, despite its efforts. To overcome these challenges, it is important to develop clear and concise strategies that address these issues. The aim of the research is to identify the key elements of Special Olympics' brand communication, develop specific strategies to strengthen its image, evaluate the effectiveness of these strategies, and analyse their impact on promoting the inclusion and empowerment of people with intellectual disabilities, as well as mobilizing resources and community support. The aim of the research is to identify the key elements of Special Olympics' brand communication, develop specific strategies to strengthen its image, evaluate the effectiveness of these strategies, and analyse their impact on promoting the inclusion and empowerment of people with intellectual disabilities, as well as mobilizing resources and community support. The language used in the text is clear, concise, and objective, with a formal register and precise word choice. The text adheres to conventional structure and formatting features, including consistent citation and footnote style. The sentences and paragraphs create a logical flow of information with causal connections between statements. The text is free from grammatical errors, spelling mistakes, and punctuation errors. No changes in content have been made. In summary, analyzing the strategic image of Special Olympics in El Oro Province will provide valuable information for developing more effective communication strategies and improving the organization’s impact in the community. Proper strategic image management can influence volunteer participation, fundraising, and partnerships with other organizations, contributing to promoting a more inclusive and just society.