Turismo rural: propuesta de productos turísticos vivenciales, como herramientas de desarrollo local, del cantón Chilla.

Abstract

Chilla cantón, located in El Oro province, has experienced economic and social stagnation due to a lack of tourism promotion, difusión of the tourism o ffer, knowledge about the proper use of natural resources, and a shortage and prevented economic diversification. The present thesis, titled "Rural Tourism: A Proposal for Experiential Tourist Products as Tools for Local Development in Chilla Canton," has the general objective of implementing experiential tourism activities by creating natural and cultural routes to stimulate tourism in the Chilla Canton community through on-site visits and documentary research. Three specific objectives were established: first, to conduct an inventory of cultural, natural, and service provider tourism resources; second, to conduct a market study on the preferences of demand and the needs of the supply; and third, to design tourism packages using all the collected information. A mixed methodology was employed, along with observation, descriptive, documentary, and analytical methods. Data collection instruments included observation sheets, tourist attraction ranking sheets, surveys, and interviews. Finally, conclusions were formulated according to each objective, and based on these, recommendations were issued to service providers, community residents, and the Municipal Government.