La satisfacción del cliente en la empresa Ferromax del cantón Santa Rosa y su impacto en el crecimiento empresarial.

Abstract

Currently, meeting the customer's need is not established solely by providing a product or service, but is conditioned by other factors and among them is satisfaction within the commercial process. Consequently, this satisfaction has given rise to companies paying close attention since the benefits acquired generate profitability and solidification in the competitive market. In this way, this integrative project has the objective of determining the relationship between customer satisfaction at Ferromax in the Santa Rosa canton and the company's business growth, which is why a survey was conducted among 124 customers in the last 3 months frequently. of the company, demonstrating the importance of proposing and implementing new strategies to boost growth and generate greater customer loyalty with the company.