Uso de la inteligencia artificial para la motivación laboral en la empresa “Almacenes Electrohogar”

Abstract

This integrative project aims to analyze the impact of the use of artificial intelligence (AI) on the work motivation of employees at the company "Almacenes Electrohogar." In a constantly evolving business environment, the adoption of advanced technologies has become essential for improving efficiency and productivity. Through comprehensive research, areas where AI can positively influence the work environment were identified, as well as the challenges presented by its implementation. The results indicate that the proper use of AI can optimize work processes, enhance decision-making quality, and increase employee satisfaction. However, it was observed that inadequate use of technology can lead to frustration and demotivation among workers. Therefore, the importance of providing adequate and continuous training in the use of AI tools is emphasized, as well as investing in technological infrastructure that facilitates its integration into daily activities. Recommendations include the development of a comprehensive program that promotes learning and adaptation to AI, as well as conducting periodic surveys to assess job satisfaction. This approach aims not only to improve organizational performance but also to foster a more collaborative and motivating work environment. In conclusion, the strategic implementation of artificial intelligence at "Almacenes Electrohogar" has the potential to transform workplace dynamics, benefiting both the company and its employees.